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OEM (Original Equipment Manufacturer): YOU provide the design, the factory manufactures it. You handle design, marketing, sales; the factory handles production only.
Best for: established brands with in-house design teams that need strict style copyright control.
ODM (Original Design Manufacturer): the FACTORY provides designs; you select styles, add your logo, and resell. The factory has an existing style library ready to go.
Best for: new brands, small teams, no design resources—want to list products fast.
| Dimension | OEM | ODM |
|---|---|---|
| Design source | Brand | Factory |
| Mold fee | $70–$420 extra | None (existing styles) |
| Unit price | Higher (custom) | Lower (volume amortized) |
| MOQ | 50 pcs | 20–30 pcs |
| Time to market | 15–30 days | 3–7 days |
| Style exclusivity | Yes | No (other buyers can order) |
Startups: Start with ODM to test the market, then develop OEM exclusive styles for winners.
Established brands: Full OEM to protect style copyright.
Hybrid: 60% ODM (volume drivers) + 40% OEM (hero styles).
We offer both OEM and ODM services. Contact us for our style library.
