How to Start a Jewelry Business: Complete Guide

Views: 0 Author: MASCOT Publish Time: 11-04-26

Want to start a jewelry business? Here is the step-by-step guide from niche to launch.

Step 1: Choose Your Niche

Sterling silver minimalist? Fine jewelry? Vintage? Pick a niche that matches your target customer.

Work with a manufacturer like MASCOT, a Shenzhen sterling silver factory since 2012. Request samples, check MOQ and quality.

Calculate COGS (cost of goods sold), then apply a 2-3x markup for retail. Factor in shipping, packaging and marketing.

Design a logo, create product photography, set up an online store (Shopify, Etsy or your own website).

Use Instagram, TikTok and Pinterest for visual marketing. Start with a small collection and scale based on sales.

How much money do I need to start a jewelry business?

You can start small with $500-$2000 for samples and initial inventory. Many retailers start with 20-50 SKUs.

What is the best jewelry niche for beginners?

Sterling silver minimalist jewelry is a great entry point: affordable, evergreen and easy to source.